Listen

I know your inbox is a dumpster fire of emails you'd be happy to watch burn away into oblivion. 

But here's why you need one more (you won't want to burn):
 

Every Friday, I hunt down 'meh' messages from around the internet and turn them into something magnetic—using a blend of buyer psychology, creative wordsmithing, and the occasional pop culture reference no one asked for.
 

Think of it as a weekly master class in messaging... if your professor was equally obsessed with behavioral science and finding the perfect word to make your brain go "✨ ooh ✨"


You'll get:

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• Real examples of before-and-after messaging transformations

• The psychology behind why some messages fall flat (and others make you want to smash the 'buy now' button)

• Stealable techniques for your own copy

• Zero tolerance for corporate jargon and "but that's how everyone does it" thinking

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Perfect for: Founders, marketers, and anyone who's ever stared at their website copy thinking "this could be better" but not quite sure how to fix it.

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Not so perfect for: People who believe "synergize" is still an acceptable word to use in 2025.

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​​​In? Excellent. ​

​Right this way

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