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When your messaging connects with your vision and your clients, you can build a company you love with leads that flock to you.
It’s like ESP for growing companies, only better.
The Three C Method works by identifying what really drives your customers—their pain points, their fears, and their aspirations—to identify the messaging that connects and converts so they choose you.
Your customers don’t want you to talk at them. They want you to solve their problems.
And when you can speak directly to their needs, they see you as the best option. Every. Single. Time.
THIS IS FOR YOU IF YOU’VE EVER SAID SOMETHING LIKE:
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We’re all over the place with our messaging.
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We had such a clear vision when we started, but we’ve lost sight of it along the way.
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I wish we could get our new team members to understand what we do and why.
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Everyone on the team talks about what we do differently.
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I worry that we’re creating an inconsistent experience for customers.
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We’re just not resonating with our ideal customers.
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My sales team doesn’t always know what to say and so they drop TOO much information when they’re talking to prospects
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The truth is this—it’s hard to see your way out of the maze when you’re right smack in the middle of it.
I have good news…
You can turn all of this around and feel like your marketing efforts and your entire team are working towards the same goal—serving clients and growing your business.
It’s time for you to meet…
Strategic Brand Messaging Playbook
Over the course of six weeks, I’ll help you create a new messaging strategy that helps you communicate to your audience what they actually need to hear to make a buying decision. You’ll know how to:
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Focus on the most important message and benefits based on how they share your problems.
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Turn objections into open doors.
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Avoid words, phrases, and commentary that works against you.
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Get your team on board.
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Attract perfect-fit clients with spot-on messaging.
And we do it with a powerful trifecta that gives you confidence in your new messaging.
1.
RESEARCH
Data from your customers and ideal audience drives everything. We devote the time to uncover their wants and needs and how they view your company.
Brand Strategy
Who do you want to be? We’ll spend focused time with you to clarify what you stand for, your core values, and how you want to be perceived.
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3.
Messaging Development
Your new messaging blends customer research with brand strategy to authentically connect with your audience and communicate your services.